When Unsold launched in March 2020 the world was on the precipice of a global lockdown due to COVID-19. So, how is it that the company not only survived but thrived, in the midst of all the doom and gloom? According to Unsold CEO, Greg Cassar, “we realized the situation created a sense of urgency in people; often hearing then say, ‘when this is all over, we’re going to go on that trip to (blank) that we’ve always dreamed of?’”
That in mind, Unsold became laser-focused on filling in those ‘blanks’, by curating 3, 5, and 7night packages across many of those ‘dreamy’ destinations like Bali, Hawaii, Paris, and Yosemite National Park for ridiculously low prices and extended the booking window to 24 months, giving wanderlust travelers something to look forward to once the world opened up.
The suppliers also widely embraced this concept because it provided a pipeline of future business to hotel partners anxious to fill their empty rooms once things returned to normal. But, despite the recent boom in Saver Deal bookings, there are still several destinations grappling with travel restrictions, which has caused an influx of calls from their Saver Deal clients requesting to change their original destination choice to one that’s open or more accessible. These inquiries, coupled with whispers in the industry of giants such as TripAdvisor and Expedia promoting member travel deals, became the catalyst for Unsold to make the move to a membership model; making it possible for the Saver Deal clients and other soon-to-be Unsold Members to benefit from huge savings on unsold hotel rooms across 20,000 destinations and hundreds of thousands of hotels with the flexibility to travel anytime they choose.
Anxious to capitalize on the pent-up demand and become a leader in member-based travel programs, Unsold is engaging its existing client base and extensive social media reach to get the word out, offering new members the opportunity to earn travel credits for referring friends and family; just one of the benefits of being an Unsold Member.
Unsold is poised to emerge from these challenging times stronger and wiser, and with a new mission: to procure an expansive supply of unsold travel products and make them available to members at deeply discounted rates so they can Save More and Travel More than perhaps they ever did before. Because what this past year confirmed is what the founders already knew; that Travel is an essential part of the human spirit and that not even a global pandemic would thwart peoples’ desire to see more of the world.
Unsold supports sustainable tourism. For every hotel booking greater than $250, Unsold plants a tree to help offset the carbon footprint and help the planet. Users can sign up at Unsold.
Unsold Technology Corp.
Unsold Technology Corp.
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Abigail is an English novelist who began her career as an actress. Her second book, Golden Boy, was described as a “dazzling debut” by Oprah’s Book Club.
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